It seems impossible that the year 2023 is already halfway over. The important thing is not to lose sight of the future as we attempt to comprehend that reality, specifically how logo design will evolve.
Historically, logos have been widely recognized as heavy hitters in the service of a brand since their first recorded use. The content associated with them is the most readily identifiable. Nevertheless, trends in logo design change over time, and it is even possible to redefine what constitutes a logo can change. So today, let’s look at some of the most popular logo design trends dominating the market and will continue to do so in the future.
9 Popular Logo Design Trend Predictions for the Future
The following are the top logo trends we can look out for this year and in the near future as well.
1. Minimalistic Designs
There’s no difficulty imagining this prediction coming true – it may even seem trivial to you at first glance. In many areas of branding, there is a growing trend toward minimalism. The simpler a logo is, the easier it is for people to recognize it and replicate it.
Logos with a minimalist design may appear easy to create, but this can be misleading. Creating a resonating logo takes several iterations even for a skilled custom logo designer.
Adding lavish, complex branding to the mix may be counterintuitive with so much information available today.
Using a minimalist logo is not appropriate for every organization, however, as a general rule, a simplified, stripped-down logo is most likely to be effective for most organizations. Our world is becoming more complex as time passes. In logos design, simple and effective trends like minimalism can provide a welcome respite.
2. Logomotion Designs
It will be interesting to follow the progress of this trend. In a society enamored with videos, logo motions, or logos with animated or moving elements are a logical progression. It is our nature to pay attention to things that move. It is as simple as that.
An interesting logo would be an image of a flag waving in the breeze. A logo featuring a lightbulb graphic that slowly illuminates before fading back to black. A bicycle is slowly moving in one direction; hence, we can make countless examples like these.
Of course, logomotion designs are unsuitable for printing, but who still uses printed materials? Our marketing and communication practices are about digitization, so why shouldn’t our branding practices be the same? The logomotion logos directly address the question, “How do I re-engage the public with my logo?” We can anticipate that we will continue to see these types of logos in the future.
3. Themed Alterations
It’s probably Google that would come to mind as an example for both this trend and the next one. Google, the most famous example, best exemplifies both trends. There are similarities between these trends, but they are not identical.
A themed alteration logo, for example, is tied to a specific theme, like a holiday. It’s a simple way to keep your logo contemporary and create a more meaningful connection between your brand and your viewers. “Are you preparing for Halloween?” asks the themed alteration logo. We agree! That is why our color palette has been modified to appear like candy corn!”
Keeping logos fresh and new is the best way to ensure they remain in viewers’ memory while still establishing themselves.
4. Variable Logos
Meanwhile, variable logos go further than themed variations, and Google is a good example. Seasons and holidays could impact variable logos, but they don’t have to. It doesn’t matter what the style, color palette, size, shape, anything – as long as it’s recognizable. Whether it’s a simple graphic in each design or something more elaborate, it could be as simple as the brand name.
As a society, we live in a continuously evolving world, with new changes looming at every turn. As a result, we will likely see more variable logos shortly – it reflects our current reality.
The business world, the consumer world, and the individual world change constantly. To be successful, a brand’s personality is crucial, and if a brand shares the same personality as its target audience, it will strengthen the connection between the brand and its audience.
5. Hyper-Letter Type Logos
A type of logo consists of only one letter, often representing the company’s name. As an example, the A for Airbnb is often stylized. In today’s design trends, stylization has regained popularity, and the minimalist approach has made hyper-letter types an instant hit.
A hyper-letter type is like a letter on steroids: hyper-stylized, color-saturated, and sometimes overlapping, making it difficult to read. Often, these types of logos place a higher priority on form rather than function.
6. Handmade Logos
Etsy has been at the forefront of the “handmade” trend since it allowed handmade creators to sell their work. No matter how simple or complex the design, handmade logos can be an excellent choice for brands that want their logos to be distinctive, quirky, and creative.
Despite appearances, several logo design software allows you to recreate the “handmade” look fairly easily. This indicates that the trend can be easily followed while retaining its value.
7. Geometric Shape Logo
There is a tendency to associate geometric shapes with math, a field-based primarily on logic and numbers. Despite this, designers enhance their appearance to make them happier and more relaxed. As a result of this and other reasons, logo design continues to use them.
While color can evoke emotions when used in the logos of famous companies, shapes can also do so. In graphic design, shapes serve many purposes, including conveying meaning. Symbolic logos are ideally suited to this style. For example, curved edges convey a sense of ease; square edges convey a sense of strength, a triangle signifies stability, and so on. Businesses wish their brands to be associated with these positive attributes.
Logos using geometric shapes also have a contemporary look and feel. It is possible to capture the essence of a brand through a well-designed logo that is both conceptually and elegantly expressive of that brand. Artists could easily remove the logo from its frigid origins by altering the line thickness, color, or layering. As a result, customers may experience a lighter and more personalized experience.
A geometric logo, however, has the greatest advantage of simplifying complex figures. Objects, screens, and other items can be adorned with logos of any size, shape, or color. As a result, they must remain distinguishable even in small sizes. A logo with a good geometric design will not resemble a random doodle in its tiny version.
8. Eye-Tricking Logo
It is safe to say that we will be seeing this innovative logo trend for some time to come due to how cool it is. By making customers look twice, it utilizes one of the most creative methods for engaging them. That alone increases your chances of being recognized as a brand.
By manipulating viewers’ perception of an image, logo designers create the illusion that it contradicts nature’s logic. The technique can be employed in various ways, such as shading, using negative space, distorted images, and creating a surrealistic effect. As a result of using these techniques, a logo might appear visually broken, bent, warped, or fragmented — encouraging the viewer to take a closer look.
Playing with viewers’ perception of depth is one of the most common ways to accomplish this. In this way, 2D images and 3D objects become blurred. Customers may perceive the logo as sticking out from the background. However, this image is only 2D, which is unsurprising but still amusing. It is beneficial to increase brand recall by entertaining viewers.
There is also a variation of this trend involving creating logos containing hidden images. Onlookers who are unfamiliar with this type of logo will probably not take notice when viewing it for the first time. It is certain, however, that when someone points this out, people will be more motivated to examine them closely. The positive side effect is that people share them on social media thus, you get free advertising at no cost!
9. Half Flat Logo
As of 2012, flat design has become the standard for logo design. Due to the long shadows that have become prevalent in 2018, Flat 2.0 or Half-Flat logos have emerged. The subtle use of shadows and adding details give this otherwise flat image a significant visual improvement. Those seeking to enhance their logos visually without going full three-dimensional should take advantage of this feature.
Nowadays, flat images are still a popular design philosophy. As a result, companies are increasingly opting for flat logos with the appearance of 3D to differentiate themselves from their competitors. Those who prefer flat logos no longer have to avoid using them, which is great. A few realistic touches, such as shadows, are all that artists need to make images stand out.
The popularity of this design trend can be attributed to its ability to eliminate the disadvantages of flat design. The limitations of flat logos, for instance, make it difficult to convey their message. Flat 2.0 also demonstrates brands’ willingness to adapt and upgrade their services. Lastly, this logo design is suitable for new businesses. Semi-flat logos are more effective because they add details to their flat design to convey their theme more quickly.
Trends change over time. An effective logo, however, cannot withstand all kinds of changes. More importantly, it revolves around being unique, simple, relevant, and able to properly identify your product or service.
Knowing what is in and what is popular may be helpful, even though following every trend is impractical and unnecessary. Your logo can be updated when it is appropriate to do so, and tell you which type of logo is best suited for your brand. Additionally, it gives you a clearer idea of which trends your rivals follow. It allows you to either follow suit or differentiate yourself.