Market Research

Qualitative Research

Qualitative Research – Definition, Pros & Cons, Methods & Examples

Qualitative research is known as the method for market research that primarily focuses on obtaining the data through conversational and open-ended communication. This method explains in detail not only what but also why people think about a particular subject. For instance, a convenience store that is looking to improve its retail might conduct qualitative research. …

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Quantitative Research

Quantitative Research – Definition, Characteristics, Methods & Examples

Understanding & defining Quantitative Research Quantitative research is a systematic investigation of collecting quantifiable data through statistical, computational or mathematical techniques. Quantitative research gathers data from the potential and existing customers via sampling methods like surveys, polls, and questionnaires. The result of this research can be depicted in the numerical form. These numbers are necessary …

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Quantitative Data

Quantitative Data – Types, Analysis, Methods, Pros-Cons & Examples

Understanding & defining qualitative data Quantitative data can be defined as the data value in the form of numbers or counts. Here each set of data has an exclusive numerical value that is associated with it. This type of data contains quantifiable information that is employed in statistical and mathematical analyses and calculations. These mathematical …

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Qualitative Data

Qualitative Data – Types, Analysis, Methods, Pros-Cons & Examples

Understanding & defining qualitative data Qualitative data can be defined as the type of data that characterizes and approximates but cannot measure the properties, attributes, or characteristics of a phenomenon or a thing. The data can also be recorded and observed are generally non-numerical in value. The scientists doing any type of research implement the …

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R Sentiment Analysis

R Sentiment Analysis

Sentiment Analysis refers to identifying and categorizing opinions in a particular text to determine various things like the attitude of the writer in writing on a particular product or topic. Sentiment Analysis studies, analyses, and deals with the subjective information provided. It picks out the key points of expression like opinions, appraisals, emotions, attitudes, etc. …

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