27 Russian cities were named leaders in appeal to young university graduates, while 20 were identified as needing improvement according to research conducted by the Center for Urban Economy at Strelka KB, Russia’s largest urban consultancy. This groundbreaking study was the first in Russia to analyze the quality of life and the accessibility of everyday amenities for young people in 98 cities around Russia, and made it clear that money isn’t everything, and that Moscow is not, after all, the only viable option.
According to data from Rosstat, in 2017, 22% of young people from 20-34 years of age changed their place of residence, and in 2018, 1 million of those very same young people graduated from university. Meanwhile, Russia is among many countries fighting to keep its brightest talents from leaving the country: in 2018, according to the Fragile State Index, Russia had the 38th-highest level of brain drain in the world. Strelka KB sought to learn what makes these young college graduates tick, what worries and motivates them, and what they most want out of their first cities and jobs after university.
Denis Leontyev, CEO of Strelka KB, said: “University graduates are professionals with the highest level of mobility, who are creating the future of our cities. Their salaries, accessibility of housing and services, and the quality of the environment are all factors that help them decide where to start their career or their own business. Strelka KB’s ranking is the first attempt in the country to assess the appeal of Russia’s many cities for today’s college graduates. We hope that our ranking will help them navigate the search for new places to live and work, and that they will serve as a guide for local governments to how they can change their urban development strategies for the better.”
The study, conducted over the course of 2018, took 98 cities into account, all of which are regional capitals and population centers with populations over 250,000. Each city was subjected to several parameters of analysis, ranging from climate and environment to the number of job vacancies requiring 1-3 years of experience and the average price of a fitness club membership, to determine the suitability of these cities for young graduates. It measured two factors: the quality of life that these cities can offer recent graduates, and how many of those benefits young people can afford. The conclusions ranged from the obvious to the unexpected. While Russia’s capital cities predictably topped the liveability rating, the other 25 leader cities were spread out across the country, and each was notable in its own way: for instance, Vologda beat out Saint Petersburg in the “leisure” category, and Novorossiysk led the pack in terms of available job vacancies.
To see the full study results, visit the site: https://en.gradurating.strelka-kb.com/