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City Insight

Stages of City Branding

Stages of City Branding – A Continuous and Long Process The concept of city branding is not known to many and thus often ignored. Stakeholders at different levels have in depth discussions and deliberation for deciding the “brand” which they wish to impart to the city. This is a long process and thus various stages of

Loss of walkable cities

A brief history – What went wrong? Once cities were meant to be a workplace for its residents but as the technology advanced the characteristics of cities changed. The famous neighbourhood concept which aimed at providing all required facilities at walkable distance faded. Industrial revolution changed all aspects of life including the way people commuted. A

What makes a city great

What makes a city great? This question is one of the most frequently asked and open ended question. Perspective and understanding of every individual varies. The whole meaning of “great city” differs from person to person as some look for place to live, some think from economic point of view while others are attracted to the