It’s hard to encourage people to buy from your retail store, especially now with the growing competition and more demanding customers. In 2019, the retail market generated over 25 trillion dollars in sales on a global level. Statista has forecasted that this will reach 27 trillion by 2022.
If you want your business to be a success, you need to figure out ways to achieve higher sales. This is not easy at all, but it is not impossible. There are three masterful ways of boosting your success – and fast. If done right, strategies like the ones below can help you not just double your sales, but get a 5x increase in a short period.
Let’s see what the best options for retailers are these days.
1. Opt for live video shopping
Some call this live commerce. Others call it live stream shopping. Here we’ll call it live video shopping. In the end, it doesn’t matter what you call it – it’s important how amazing it can be for your retail business.
What is video shopping, really?
This is a popular trend nowadays, used to show your target audience and customers the products that you are selling. It’s also used to influence and advise them to make a purchase as soon as possible.
In video shopping, you can interact with people that are watching the stream, and they can take action instantly as soon as they are convinced. This way, you are offering them a more engaging experience compared to traditional methods, as well as a fierce CTA.
At a point where live streaming and videos are trending more than ever, this might just be the best strategy for your business. Still, many retailers are focused on traditional marketing or options like live broadcasting, failing to realize how successful this new strategy is right now.
Compared to live broadcasting, video shopping gives your target audience a chance to immediately buy. In live broadcasting, you can share the same data and build interest, but your customers might change their minds until they get to the CTA on your site or social media.
Whisbi, a leader in providing services to businesses including video shopping lists the following unmistakable benefits of this strategy:
- Bring the traditional, in-store experiences online, allowing you to connect almost physically with customers
- Drive sales of your products (their clients reported a 5x increase in sales from broadcast viewers)
- Better customer experience – customers enjoy a more personalized experience and the opportunity to speak with experts in real-time
- Convenient to use – people prefer to buy online more than ever, especially during the pandemic
Video shopping offers brands so many options. It allows them to spread the word around, keep customers interested, as well as maintain an active online presence.
How can you implement video shopping these days?
Ideally, you should invest in a solution that integrates with your store, allowing customers to buy your products directly from the stream. And of course, you need something that you can embed on your site without a hassle.
If you’ve decided to take this step, Whisbi can definitely help you in the endeavor. Whisbi Engage is created to educate, inspire, and entertain your customers by facilitating real-time interactions with your brand. They’ve reported some amazing statistics – a 3:1 return on investment, customers that are 10 times more likely to buy, and an x5 increase in sales!
Using this tool is as easy as it gets. You just need to embed a single line of code on the e-commerce site, download the broadcast by their app, and start live streaming whenever you feel like it.
2. Get help from a successful SEO agency
Here is a pro tip – use pros to grow your business fast! People who do this daily for companies and do it successfully give you the best chances at growing your business fast and with minimal costs.
One such service is Skale, the trending SEO agency that drives MRR and boosts businesses’ success faster than ever! This agency offers to fully manage the SEO marketing channels, driving MQL and PQL growth and boosting your metrics.
Why have they achieved such results?
This company employs world-class growth experts, specialists, as well as talented SEO writers. Having their forces joint allows brands to scale their organic channels and achieve a wider reach than ever. Eventually, you’ll find that your retail store has increased signups, activations, as well as a much more effective marketing strategy.
Also Read: Tips on how to look for top SEO agency
If you hire such agencies, you get an extension to your marketing and SEO team. The company assigns 4 or more SEO experts on every project, combining writers, an SEO manager, an SEO strategist, link building specialist, and outreach specialist.
Here are the services you can get at Skale:
- Extensive keyword research, competitive research, and unique content modeling
- SEO on-page optimization ranges from optimizing images and meta titles to creating content that outranks your competition
- Regular technical SEO auditing to ensure that your e-commerce site is optimized for search engines
- Conversion rate optimization by using an amalgam of benchmark data and learnings from top SaaS companies
- Securing that your site has topically relevant, high-quality links to widen your reach and boost your potential
Thinking that you can achieve amazing results with little or no marketing experience is one of the biggest mistakes you can make for your company. Even if it seems cheaper right now to pay for some ads and write your own content, there’s probably a lot you don’t know about how SEO works just yet.
Very often, investing in professional help is what will help your retail store not only beat the competition but survive on the market. Judging by how high in demand services like Skale are, chances are that most experienced retailers do the same – so you better get started with time.
Also Read: SEO Techniques That Will Help You Win
3. Learn how to build an amazing email list
Most retailers already have an email list. In it, you can find their family and friends, past customers, and maybe even some prospects. These are the people who receive updates on new products, promotions, and more.
Compared to 2019 when the global figure for email users was a whopping 3.9 billion, Oberlo estimates that this number will grow to 4.3 billion by 2023. This makes email marketing an opportunity you cannot afford to miss out on, especially if you work in retail or own an e-commerce store.
You’ve created some lists so far, which is good. It’s not enough, though. Do you know that you can grow this list and widen your reach further with just a bit of time and training?
This is where the third tip in this list comes – a course on how to build an email list that no retailer should miss these days. In Flodesk’s course on this topic, retailers can learn how to build an email list even if they don’t have a site where they sell their products online.
Most stores have their retail store online already, but some sell products on social media and other pages. You might not just be there yet, owning a website and investing in making it run smoothly. This is where this course can help you a lot.
In this course, you can learn how to:
- Create full-page forms
- Build email lists without a site
- Share your form link and achieve maximum exposure
According to people who’ve listened to the course and the site itself, by the end of it, you’ll know how to drive traffic to your form and build a better email list.
Now you’re probably wondering – who is Flodesk and why should I trust them?
Flodesk is a community of experienced marketers and instructors with a great deal of knowledge and wisdom related to email campaigns and marketing. This is basically a university, an educational community that helps business people grow their email lists and boost their strategies for growth.
Thanks to the courses by Flodesk, retailers can level up their strategy, make more sales and clients, and ultimately – grow their business. This information comes packed in quick, insightful, and engaging videos made by FLodesk members, as well as real-life business owners like yourself.
The best part about this is – it is free. You just need some time to dedicate to it and achieve personal as well as professional growth as a result. It is specially designed for small business owners who don’t have tons of time to spend on education. This is why their videos are not only free, but quick and packed with the most crucial data.
You probably thought: “this will be one more guide telling me general tips on how to make my business grow”. But, it is not. Each of these three tips is actionable, specific, and provides you with an extremely effective way to boost your sales and engage more leads. If you want your business to grow, this is the way to do it. Good luck!