There are many SEO tasks that you have to do to improve the serpbook ranking of your site. In some cases, it is common for websites to stagnate in their SEO performance just because the owners do not understand the art of prioritizing tasks. If you use a random approach to carry out SEO tasks, you may end up losing ground because of such an approach. Therefore, it is essential to use the best method that involves prioritizing tasks that you need to carry out. Here is a list of four most important SEO tasks in the order of priority that you need to complete to boost your rankings.
- Site Analysis: The best starting point is to analyze your site to identify your strengths and weaknesses. A detailed SEO evaluation analysis usually involves taking the time to audit one has a website to identify the things that are right as well as those that are not being done properly. If you do this exercise correctly, you will quickly identify some of the biggest mistakes that you do while trying to develop a good and attractive site. For example, a comprehensive audit may reveal issue to do with your content, site structure and even layout that may be hampering your SEO performance. Also, such an audit may reveal some of the things that you do right in your bid to rank highly. Thus, it is necessary first to audit your site to determine your strengths and weaknesses before you make any step in the process of optimizing your website.
- Competitor Analysis: After carefully evaluating the merits and demerits of your site, it only makes sense for you to try to understand what your competitors are doing. It is at this stage that you need to carry out a comprehensive analysis of your competitors. Your best competitors are the sites that are in your niche that seem toward attracting more traffic than yours. You must understand the things that they do right and those that they fail to attend to for you to master the process of developing the right strategy to beat them. Thus, take the time to identify all the most important characteristics of the best sites in your industry for you to respond to their strategies appropriately. Also, you can use the findings to adjust your strategy.
- Conduct keyword research: The next step in the process of optimizing your site is to carry out a comprehensive research of keywords. Keywords are the backbone of your content strategy. You can develop appropriate content is you understand what your visitors need. Conducting a keyword research helps you to master the best keywords and understand the terms that your audience are using. Therefore, it is crucial to carry out keyword research at this stage by using a good keyword research tool. You can use any of the standard keyword research tools to find out what your competitors are using and how best you can modify the keywords to suit your specific needs.
- Build backlinks: The next step in the process is to build very valuable backlinks. Backlinks usually serve the all-important function of showing that your site has some of the best content and other attributes that users would like to see. Thus, if you have few but high-quality backlinks, you can do much better than another site that has hundreds of average backlinks. There are several strategies that you can use to build valuable backlinks for your site. For example, you can use guest blogging to build relationships with leading lights in your industry. You can then suggest developing guest blogging relationships with them as a way of building important backlinks.
In summary, these are the four critical steps that you must take to build the performance of your site. The most important thing that you should bear in mind is that you must follow the order in which they are presented for you to get the best from them. If, for example, you start by attempting to build backlinks when your site has a lot of technical problems, then you may not get the value for your efforts in the long term.