Almost everyone who has ventured into the world of business that requires an online presence will have some understanding of the necessity for search engine optimisation (SEO). If you are in a business offering goods and services, it is essential, as recent studies of an SEO agency in Canberra concluded that around 70 per cent of consumers that search for local services went to a business within a five-mile radius of their search. Getting yourself towards the top of the search engines is vital to your bottom line and overall exposure. Here we list 10 On-Page SEO trends to monitor and see how to adapt and use them for your business in 2019:
1. Google & Bing Directory Pages: One relatively simple and straightforward way to climb ranking is by optimising your business pages on online directories. Ensuring they are consistent across listings is key, so be sure to have the same name, address and telephone number on all the listings. Start with Google My Business and Bing Places as these are your main two directories. You claim free pages by going to the sites; the processes are pretty similar, forms to fill-out in including business details and verification.
A well-written description of your business will help to optimise your listing. Add all information precluding to:
- Business Hours
- You’re Logo
- Photos of your premises and staff
- Any accolades or awards
- Make sure you end up with a complete profile.
2. Keyword Insertion: Once you have completed the process of keyword research and you are settled with what you are targeting, it is time to insert high volume keywords into your listings and website content. Another positive addition would also be a business blog, and if your website does not have one, this should be a priority as every time you put up a blog post this gets indexed by Google for your site.
Every indexing adds to a percentage chance of a potential customer finding you when they search. Just as you would on your website use in the body, the title, headers, Meta descriptions and the URL itself high-volume keywords in every blog post.
3. Make Local Content: Naturally, you want to make your outreach as wide as possible with your website to attract the largest audience, but never forget to target your local area and community. A Canberra SEO Agency would concentrate on local brand awareness for businesses on your doorstep in Canberra. They know that this can be crucial to your future expansion. Branding your niche is the key, write about industry news but make references to your locality and community.
Make sure that you also share and add the content to your social media outlets. This can be a way of gathering traffic to your website through these platforms if there is informative and useful information on there. Remember social media isn’t just for visual content. Although Google rankings are not overly affected by Facebook posts, if people are going through Facebook to your website that’s where it becomes effective.
4. User-Friendly Mobile: The mobile phone is used for more global searches than desktops now in 2018 with usage at over 52%. In addition to this statistics also show that 90 per cent of mobile users conduct local searches. I’ll give you a moment to read that again as that’s a large number right there. Be sure that your web design is mobile friendly as in fact a paradigm shift is occurring where standard web design will be mobile first very soon anyway, but if your website is not new make sure it is made compatible to be viewed with the same ease across all devices.
Remember for mobile users, fewer visuals, easier navigation and more important content with a focus on keywords. Google has now brought in guidelines for mobile-friendly use, if you don’t comply, don’t expect to be near the top of search traffic.
5. Location Pages: If your business has more than a single location, you should make a separate page for each one. Each location must include name, address, opening hours, all contact details, parking information and testimonials. In general provide as much information as possible. Try to ensure that once you have made one informative page you do not get into a habit of just copying each one, make every page separate and unique to its area and ensure you add Google Maps with directions to each location. For businesses with just one location, this gives you the opportunity to focus heavily on the about-us page, make yours stand out.
6. Online Reviews: An increase in your visibility will be achieved with positive online reviews. But do not expect customers to leave them, you must ask for them, get feedback on services, products and your establishment where possible. There is reputation marketing software out there to help seek out positive reviews on your business. Take a closer look at Google my business and Facebook testimonials. When someone does a local search, these reviews will show, and this is where your social media can kick in with friends and family of your customers seeing positive reviews and helping to increase your outreach with authority.
7. Your Local Community: More exposure and connection within the local community will improve your SEO in the following two ways:
- Link building: Reach out to high authority websites that are relative to your business and your community to publish articles on their sites, this helps not only to gain exposure to the local community but your overall rankings too. This helps brand recognition, online presence, and ranking whilst increasing your traffic, so it’s a must. Getting inbound links from the local chamber of commerce for example and other reputable businesses are ideal.
- Social Media Engagement: This is where using the combination of your Facebook Page, Instagram, Twitter and in some instances Pinterest is applicable for outreach. Keep at it. You can use your personal social media to help your business outreach at the very start, and with social media for business, the more active you are, the better results you will get. If you are too busy, designate it to someone who is a good writer, and you supply snippets of content and the message to convey and let them do the rest.
8. Internal Links: Internal links are the same to Google what likes are to a Facebook page. You’re linking structure increases your Google rankings, helps to support website navigation and creates what is described as a hierarchy within your website that gives more power and authority among your pages. So add internal links to things like your blog posts.
9. Structured Data Mark-up: This is something that goes under the radar as is not used by many business owners as they don’t understand it. This is structured data also known as ‘schema mark-up’ that is added to the website’s code feeding further information to search engines under your listings. As mentioned many don’t use it and those who do use it tend to utilise no-where near its full potential. This is a way to outrank your local competition, get someone on-board like an SEO company Canberra, who understand structured data mark-up. Google will take preference to you as it filters through its bots and is more accessible for their algorithms to understand.
10. Google’s Virtual Tour: This is a relatively new tool so don’t feel like you are way off-track with all the latest trends. It’s a tool to help increase local SEO rankings. It’s a 3D visual tour of your business that gets added to your Google profile and shows on the Google Maps searches. These kind of listings are proving to draw more traffic, and of course, Google’s algorithms rank their own virtual tours higher than sites without them.
2019 will be a year with significant paradigm shift across the board, but this doesn’t mean you need to press the panic button at any stage. Keep doing the basics well, keep your images optimised and your call-to-actions plentiful. Ensure you have keyword rich content and that the content is engaging, as engagement is the number one priority for websites in 2019 as it has been this year. The landscape will shift but if you are doing the fundamentals right, all you need to do is add and tweak, not overhaul, and that’s where you want to be positioned for in 2019.
Author Bio – Paula Timpson is an avid tech blogger with a love of all sports and cookery which she also writes about. She is associated with SEO Canberra in Australia, who are a full service SEO company.