The Amazon’s are burning, and the whole world knows this news, but how did the people sitting on the other side of the world get to know Amazon’s burning? Well, the answer is right in front of you. It’s social media. The Amazon forest was one of the trending topics both on Twitter and LinkedIn, along with Facebook. Thousands of tweets every hour and hundreds of likes on a post related to this news made it possible to know the global audience about the fire.
When it comes to creating awareness, no matter if it’s a marketing, branding launch of a new product or environmental issues, social media is something that can help you get to the right audience in no time. Yes, we are talking about increasing environmental awareness with social media’s help, and that’s what we are going to show you today. Today’s topic of the internet is how to use social media to increase environmental awareness among youth and elderly individuals.
Related Article: Importance of Environmental Education
Tips To Increase Environmental Awareness Using Social Platforms
Social Platforms Have Helped Before
Since the start of the 2000s, social media and its various platforms have a significant amount of presence in modern society. In 2020 almost everyone has their accounts on multiple social media platforms, and people are posting what they think and how they feel on these websites.
As a result, by giving out their opinions, people are standing up for things that they think to be wrong and need to change. In the same way, lots of communities have been formed all around the globe to support the environmental awareness program. They are creating promo videos, educational videos, DIY environment-friendly products, etc. all of this is getting posted on Instagram, Facebook, Twitter, etc.
Be More Visually Pleasing
You are posting content on different social media sites, but the traffic isn’t there, and you are not getting the reach that you wanted. So what does it mean? It means you lack the visual appeal, and you need to be more creative when you are designing the posts or editing the videos.
When someone visits the page, does the filter or colour pop up to them immediately? If yes is the answer, you might look for something else. With time when you are consistent, people will start recognizing your posts, and they will instantly know this post is from you, and it is regarding which topic mainly.
On the other hand, you need to make an identity. You need to tell people what you stand for and what are your thoughts on the current situation of causes of environmental degradation. Don’t be too naïve. Before you post something that could trigger many people, make sure you have researched it well and back it up with stats and insights.
Know Your Audience
Surely you want to target everyone on social media, but it will be much harder to make a woodcutter read your post then a nature lover. So you need to work on your audience. Don’t try to make everyone happy. This is the first thing you need to know when you are using the internet.
When you know your audience, you will be able to create much more understandable posts and blogs for them. As a result, it will be more impactful, and your environmental education and awareness post will get better reach and reshares.
Your Content Is the King As Always
When you are creating something for social media, you need to be aware that people might not like it. You need to be informative with your content. Yes, it gets tough posting something useful every day. But when you are consistent, your audience will start to grow.
You can try different methods to showcase your content. It could be a short video collage, an infographic, a poster, a small discussion, and a photo. It depends on you, what and how you want your content to be viewed by your followers.
Connect With Celebrities & Social Media Influencers
Taking a bit of help can help you go a long way. Several celebrities are trying hard to make a change in the environmental crises. One of the most prominent ones is Leonardo DiCaprio. He’s quite vocal about the needs of change to keep the environment clean and make it animal friendly.
We are not asking you to approach his manager, but get the point, people on social media listen to important people. Cristiano Ronaldo, one of the best footballers of this generation, has over 200 million followers on Instagram. His single post gets 5 million likes. Just think about him posting about environmental awareness. How much of an impact could he make with just one post?
You need to find influencers who believe in environmental change and want to be vocal about it with their audience. It might take you some time to find them, but it is worth it.
Online Quiz and Prize Distribution
Before you can get you first to need to give, that’s how the internet works for the most part. You can organize an online quiz, a short storytelling contest with an environmental awareness theme at the center. Once you get all the entries, you can give prizes to the top 3 selections.
The prize could be anything that resonates with your environmental awareness theme. The prize you distribute must be decomposable after use, such as a pencil set that has seeds in it. Or you can go with herbal products and biodegradable carrying bags. These will help you get much better interaction with your followers.
Creating awareness for the betterment of the environment is the necessity of the hour. But in the age of computers and smartphones, you have a better way to connect with a global audience. So harness the power of social media and make the change because, without a clean environment, there is no bright future ahead of human civilization.