Stages of City Branding – A Continuous and Long Process The concept of city branding is not known to many and thus often ignored. Stakeholders at different levels have in depth discussions and deliberation for deciding the “brand” which they wish to impart to the city. This is a long process and thus various stages of
Malvika Paliwal is an Urban Planner who likes writing about the topics which are a mix of urban planning and economics. Her articles have been published at various platforms. Apart from this affordable housing also adds to her list of interestMalvika has written 7 articles so far, you can find them below.
What is City Branding? City Branding is the process of branding a city or place is called as geo-branding, place branding. Cities around the world are branding themselves just like other commodities as they compete to be the best .“A strong place brand helps a place compete in the global marketplace,” says Chris Fair (President,